BRAND STYLE GUIDE

HOW WE ARTICULATE OUR VALUE

BRAND VISION

At Pioneer Athletic Center, we envision a world where every individual feels empowered to push beyond their limits, explore their potential, and achieve greatness. We strive to create an inclusive community where passion meets perseverance, and every journey toward excellence is celebrated. Our vision is to be the catalyst for inspiring athletes of all levels to embark on their path to success, equipped with the confidence, skills, and determination to conquer any challenge that comes their way. We help Redefine Possible for them in everything we do.

BRAND VOICE & TONE

Our tone at Pioneer Athletic Center is dynamic, spirited, and uplifting. We speak with a sense of unwavering encouragement, motivating our audience to embrace the thrill of competition and the joy of self-improvement. We are approachable yet authoritative, fostering an environment where athletes feel supported and inspired to reach their full potential. Whether it’s through our words or actions, we exude enthusiasm, dedication, and a relentless pursuit of excellence.

OUR LOGOS

WHITE BACKGROUND LOGOS

BLACK BACKGROUND IS PREFERRED WHEN USING ANY OF OUR LOGOS.
Paclogo White

PAC LOGO

This versatile emblem serves as a conduit for articulating our comprehensive range of offerings. Whether it’s for fundraisers, events, shows, or digital/print advertising aimed at showcasing the myriad activities we provide, this emblem encapsulates the essence of all that we do.

Pioneergymnasticslogo

GYMNASTICS

This logo is specifically reserved for gymnastics-related team gear. For all other purposes, the PAC logo should be utilized.

Edgeninja White

NINJA

This logo is designated for apparel and all advertising and print materials related to our Ninja activities.

Edgewushulogo White

WUSHU

This logo is designated for apparel and all advertising and print materials related to our Wushu program and activities.

A BLACK BACKGROUND IS PREFERRED WHEN USING OUR LOGOS
Paclogo Dark

PAC LOGO

Pioneergymnasticslogo Black

GYMNASTICS

Edgeninjalogo Black

NINJA

Edgewushulogo Black

WUSHU

OUR BRAND COLORS

PRIMARY

HEX #0297db

PANTONE 2925 C

PRIMARY

HEX #000000

PANTONE BLACK 6 C

PRIMARY

HEX #FFFFFF

PANTONE Bright White

SECONDARY

HEX # b8b6c9

PANTONE 665 C

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